"Redemption and optimization narratives are what the algorithm rewards and, therefore, what drive the stories we tell.(...) Authenticity has become something distinct from truth, and how people's trajectories on social media tend to always be upward."

"In the last 20 years, precariousness has become an increasingly important part of the economic and labor environment. (...) You compete in the labor market and, increasingly, in the social sphere, such as in dating."

"When I try to explain to the university students I teach that there are other ways to tell a story about oneself or present oneself to the world (...) they don't understand at all what I mean. Because for them it's like: (...)I'm working on myself. I'm trying to improve. I want people to see it. I want people to see that I'm making an effort and that I'm being successful. And they can't comprehend that a different narrative structure around personal identity exists."

"What you see in today's attention economy, as you say, is that truth is being replaced by the anecdote that feels authentic. (...) Authenticity implies that someone is willing to show themselves as they are, to seem real, unfiltered, without experience. I think maybe we are a bit tired or distrustful of all that personal brand polishing, and we want people who, in a way, break the rules of personal branding."

"I think people are posting less. I think they will post less and less. I think more and more social networks will be populated by AI anyway. And I think humans will have less and less of a role to play. And I think we are going to create something different."