A recent survey of young adults by the Institute for Family Studies and the Wheatley Institute at Brigham Young University found that only 30 percent of respondents were actively dating, even though roughly half of them indicated they were interested in finding a relationship. They cited a lack of confidence in what researchers termed "dating efficacy": fewer than 40 percent believed they were attractive to potential partners or felt comfortable discussing their feelings with them. Only about a quarter felt confident approaching a potential partner or in their ability to remain positive after a dating setback—a rejection, a bad date, or a breakup. If trends continue, one in three adults currently in their 20s and 30s will never marry, contributing to an epidemic of loneliness that is already generationally acute.