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Work and management that is based on tackling challenges sustains the types of incentives and logic that mobilize efforts and encourage workers to take the courageous leap to become a cooperative. Workers thus derive happiness from contributing and from being able to produce the extraordinary.
Cooperatives build the resilience of human communities that are very different from each other and this is because, when needs and commitment to a cause come together, we need to have at our disposal a mechanical element that allows us to respond and scale up a communitarian response as quickly as possible.
